The message of this advert was created by the producers of Marmite via a filming agency.
At first you think that it's a serious advert as the first people you see are the 'animal' police - people who hold a high amount of Authority. Once the advert gets going you realise that it's not serious at all, seeing as the dogs face was blurred out to show that this was not a serious advert - along with carrying the Marmite out in an animal carrier. It draws you in with it's sense of humour by treating it as a neglected animal as you can see nearer to the end of the advert people looking through cages as if wanting to adopt it.
Some people may not understand the humour behind this advert and therefore might not understand what the product is about. It seems to be a rather straight forward advert but it takes a while before you get to the final image of loving it or hating it.
The advert shows several different types of people throughout its duration. The first family are in a rather busy house with not all that much room. They're probably not in a very good community as their neighbour ends up looking out the window like a stereotypical type overly-curious old lady. At the end a rather happy looking family 'adopts' a jar of Marmite, who seem to live in a big house suggesting they're a middle-class family. Marmite seems to base it's product on the fact that there's a chance you won't like it - hence why the little boy didn't like it. Making it slightly risky when purchasing on the off chance you won't enjoy it.
The message is being sent in order for you to obviously buy the product. Marmite's slogan seems to have stuck pretty well and it's become said in many families when talking about the product.
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